About API

Dedicated to improving animal health management

Animal Profiling International is dedicated to the improvement of animal health management. Our focus is on animal risk-assessment technologies and identification to enhance yields and financial returns in the cattle and diary industry.

API provides technology to quantitatively profile cattle susceptible to disease. Accurate detection at an early stage can significantly enhance the industry's ability to treat sick animals and increase performance of healthy animals ultimately reducing the growing losses from ranch to feedlots due to death, medicinal costs, reduced animal performance, reduced carcass quality and labor.

API's current technologies can be used in dairy and beef programs by assisting in the selection of only the healthiest animals that have low risks of needing therapy.

Current Capabilities

API's focus has been on BVD eradication and is currently serving clients in over 32 states; this disease has a cost impact of over two billion per year. API also has a performance assay which deals with Bovine Respiratory Disease (BRD), another major disease costing the industry over one billion dollars per year. Johne's disease is the third major area of disease where API is providing service to assist the rancher and diary industry.

In addition, API provides source age verification and the required tags for this value added service.

API's Founders and Support Management

Founded by two industry veterans in the animal health and oxidative stress and diagnostic industries, API starts with a deep understanding of the cattle industry and the technologies that can be employed today to improve risk assessment of a herd.

Ray R. Rogers, Chairman and CEO of API, is currently the chairman of the board of RRR International Investments, a firm specializing in financing, corporate restructuring, and mergers and acquisitions. He founded International Bioclinical in 1983, and in 1994 merged the profitable diagnostic business with Bioxytech and DDI Pharmaceuticals, Inc. to form OXIS International. In addition Rogers has been involved in several start-up and mid-level companies as an investor and operator. He also has served on other for-profit and non-profit boards.

Bruce Hoffman, DVM, serves as president of API. Dr. Hoffman formerly directed the Animal Health Profiling Program for OXIS International, where he analyzed the use of oxidative stress biomarkers to sort cattle into defined health-risk groups Dr. Hoffman has held positions of staff veterinarian and cattle manager for Harris Feed Company. Previously he was a leading consultant for major cattle feedlots in the U.S., and a general practitioner of veterinary medicine. He is active in the Academy of Veterinary Consultants, the American Association of Bovine Practitioners, and American Veterinary Medical Association.

Contact Bruce Hoffman at (877) 278-1344 or to learn more about API in your area today!

Message from the CEO

"Globalization is driving the industry to individual ID systems that enable health information about the animal to be collected. The ability to evaluate the health history and current status of cattle can improve the profitability of the animal, and ultimately provide a safer, higher quality product to consumers."

Ray Rogers, Chairman and CEO.

Message from the President

"While the U.S. cattle industry has made significant advancements in the last ten years in areas such as vaccine and antibiotic therapy, health and performance losses have risen to more than one billion dollars annually. Our practical strategy is unique yet simple - bring to market technologies that better evaluate the health condition of the animal, resulting in more effective management techniques and more selective use of therapeutic practices to improve performance and returns."

Bruce Hoffman, President